Paridhan by Prerna Collection’s™ (PPC) is an online Ethnic and Fusion Fashion brand. Paridhan by Prerna Collection’s™ (PPC) a sartorial tribute born from the heart of an army wife Mrs Pooja Singh, who have traversed the length and breadth of our country, soaking in its myriad hues, textures and diverse cultural tapestry, founded Paridhan by Prerna Collection’s™ (PPC) in 2022. The brand is a fashion heaven where traditional craftsmanship meets contemporary allure. PPC is a testament to the core of timeless ethnic and fusion wear, curated to perfection for the empowered woman. Rooted deep into the culturally rich soil of our country, the brand aims to enhance the natural beauty of our women through the path of fashion. Drawing inspiration from every nook and corner of India, our designs pay homage to the intricate craftsmanship and age-old techniques passed down through generations. Whether it's the delicate embroidery of Lucknow, the vibrant hues of Rajasthan, or the graceful drapes of South India, each piece tells a story of cultural splendour.

At PPC, we believe that clothing is more than just fabric; it's a testament to the indomitable spirit of the Indian woman – bold, resilient, and fiercely proud of her roots. Preeminent for experimenting with silhouettes, vibrant prints, and impeccable craftsmanship, seamlessly intertwining cultural heritage and modernity. The ever-evolving and expanding product line has accumulated a loyal customer base for the brand. Over the years PPC has received numerous accolades from its valued customers to date.

Based in the heart of Camel County, PPC is more than just a label; it's a celebration of diversity, empowerment, and individuality. We take pride in our commitment to authenticity and sustainability. Every garment is crafted with care, using ethically sourced materials and supporting local artisans to redefine fashion, one stitch at a time. Discover the magic of India's cultural heritage, reimagined for the modern woman, only at PPC.